New PDF release: Reputation Capital: Building and Maintaining Trust in the
By Prof.Dr. Joachim Klewes, Robert Wreschniok (auth.), Joachim Klewes, Robert Wreschniok (eds.)
This quantity bargains precise new techniques and administration principles for making an investment in, incomes and conserving attractiveness capital secure in today’s unpredictable and intricate markets. It offers enlightening insights from a large choice of key industries, together with the automobile, chemical, finance, nutrients, luxurious, power and pharmaceutical sectors. A staff of overseas authors opens a arguable debate at the confident and dangers of acceptance within the 21st Century, and demanding situations traditional techniques to attractiveness administration, for instance in regards to CEO positioning, CSR, company communications or social media. acceptance Capital is a realistic guidebook with an organization beginning within the most up-to-date examine from prime universities all over the world; an integral software for individuals liable in terms of dealing with reputation.
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Extra info for Reputation Capital: Building and Maintaining Trust in the 21st Century
References Aaker DA (1996) Building strong brands. Free Press, New York Ballow J, Burgman R, Roos G, Molnar M (2004) A New Paradigm for Managing Shareholder Value. Accenture Institute for High Performance Business, Wellesley Beatty RP, Ritter JR (1986) Investment Banking, Reputation, and Underpricing of Initial Public Offerings. Journal of Financial Economics, Vol 15 pp 213-232 Bollen KA (1989) Structural Equations with Latent Variables. New York et al. Brown B (1997) Stock Market Valuation of Reputation for Corporate Social Performance.
HHLArbeitspapier 50, Leipzig Haywood R (2002) Manage Your Reputation. Kogan Page, London Hildebrandt L, Schwalbach J (2000) Financial Performance Halo in German Reputation. Data Forschungsbericht. Institut für Management der Humboldt-Universität zu Berlin Hutton C (1986) America’s Most Admired Companies. Fortune Jan Vol 6 pp 16-22 Klein B, Leffler KB (1981) The Role of Market Forces in Assuring Contractual Performance. Journal of Political Economy, Vol 89 pp 615641 Lafferty BA, Goldsmith RE (1999) Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser is Used in the Ad.
These categories may be further divided to include the various elements of the supply or production chain, labour relations, and consumers. The actors in these categories may in turn be classified according to function, such as banks, consumer groups, manufacturers, mid-level workers, and so on. For example, an individual’s incentive to maintain a reputation may change depending upon the reputation of the group to which the individual belongs (Tirol 1996). At each level in this taxonomy of market relationships, the determining characteristic should be the extent to which different arrangements affect a firm’s ability to manipulate its reputation to its advantage.
Reputation Capital: Building and Maintaining Trust in the 21st Century by Prof.Dr. Joachim Klewes, Robert Wreschniok (auth.), Joachim Klewes, Robert Wreschniok (eds.)