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Extra resources for From Daytime to Primetime: The History of American Television Programs

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Disneyland was ABC’s first show in the top 10, and The Mickey Mouse Club was responsible for half of the network’s 1954 earnings TINSELTOWN COMES TO TV 17 and nearly a quarter of its earnings in 1955. The Disney programming was responsible for making 1955 ABC’s first profitable year as a station owner and network. Although MGM, a major Hollywood studio, was associated with CBS, in Ed Sullivan’s 1952 tribute to the studio it was Warner Brothers that led the majors to television. Shortly after the merger between ABC and United Paramount Theaters, Goldenson made the Hollywood film studio rounds and was rebuffed by the fearful executives.

The plan enticed some of the most prominent radio personalities to move from NBC and ABC to CBS. Perhaps the most notable were Freeman F. Gosden and Charles Correll, the voices of the wildly popular Amos ’n’ Andy. They were lured from NBC to CBS by a $2 million payout. Other stars followed, including Jack Benny; Edgar Bergen and his dummy, Charlie McCarthy; Bing Crosby; and The Adventures of Ozzie and Harriet. Eventually, of course, NBC retaliated and recruited several CBS stars, including Groucho Marx, Bob Hope, Kate Smith, and Ed Wynn.

Children had their own heroes, which included afternoon dramas featuring Captain Midnight and Hop Harriagan (both swashbuckling pilots), Jack Armstrong (the All-American Boy), Terry and the Pirates (based upon a popular comic strip), and the cowboy Tom Mix. Other children’s radio heroes included Sky King, the singing cowboy Roy Rogers, and Space Patrol. Along with cowboys, Westerns proved to be popular with audiences, and Death Valley Days, an anthology series that made its debut in 1930, was one of the first to capture the myth for radio, along with the enduring presence of the adult Western Gunsmoke, which later became a hit program for CBS, running for over 20 years.

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