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Extra info for Advertising, Literature and Print Culture in Ireland, 1891–1922

Example text

60 Triumph of all triumphs in terms of elevated patronage was the royal warrant. 2 shows an 1854 advertisement for R. Atkinson’s Poplins, of College Green, Dublin which proudly features Queen Victoria’s coat of arms, with English lion and Scottish unicorn. And not only is Atkinson ‘Poplin Manufacturer to the Queen’; he also boasts that he is patronised by other members of the ‘nobility and gentry of Great Britain and Ireland’ (including the Duchess of Kent and the Peelite parliamentarian, the Earl of St Germans, then Lord Lieutenant of Ireland).

Terms moderate. All orders to be addressed to the Proprietor, Samuel M. 23 ‘Advertising papers’, gratis and paid for, both took advertisements and advertised themselves as vehicles for commercial messages. 26 Advertising was vital to Irish newspapers long before the Free State and its champions – like the partisans of the exhibition – claimed that it was a spur to economic renewal. Robert H. ’) Advertisers, like the philanthropic investors in home industries, claimed that their motivations went beyond mere money grubbing and, indeed, served a decidedly higher purpose in sponsoring the development of the nation.

61 It might also be pointed out that alongside advertisements for such stuff as Kinahan’s bargain booze and Jameson’s whiskey, salutes to the supposedly non-advertised prince of porters are not uncommon in the pages of the Dublin advertising press. Guinness & Co. did not rush to their lawyers to prevent John Bebe publicising its beers in the pages of the Irish Weekly Advertiser in 1863: The Most Wholesome Drinks now in Use GUINNESS’S EXTRA STOUT The subscriber begs leave to state that he has the celebrated porter in Prime Order: GUINNESS’S EXTRA STOUT, or XXX PORTER (same as brewed for exportation), made from pure Malt and Hops, SMALL BOTTLES (Pints) 2s 4d per Doz.

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