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24 • Chapter One reputations of many different scientists and scholars, and the resulting impressions about the work of entire universities are often questionable and out of date. The fuzzy and uneven knowledge about the performance of universities could easily lead academic leaders to make unwise decisions about the goals and priorities of the institution. If presidents and trustees cannot be sure how well a university is performing, they are more likely to become complacent or to ignore important problems that urgently need attention.

Successful universities also benefit from the fact that failures of leadership and poor decisions rarely cause immediate or lasting harm to the institution. In business, a faulty strategy or a serious error of judgment can ruin a company. In the case of universities, such mistakes tend to have much milder effects, both because decision making in matters that count the most—­education and research—­are much more highly decentralized and because declines in teaching and even research take longer to detect.

Successful universities also benefit from the fact that failures of leadership and poor decisions rarely cause immediate or lasting harm to the institution. In business, a faulty strategy or a serious error of judgment can ruin a company. In the case of universities, such mistakes tend to have much milder effects, both because decision making in matters that count the most—­education and research—­are much more highly decentralized and because declines in teaching and even research take longer to detect.

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