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Extra info for The Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion

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Pdf. com/ Understand the Business Problem table, and engage your client in the activity. Take along some sticky notes and pens, and allow the ideas you discuss to be moved around and changed as the conversation evolves. The framework will assist you in understanding why the project is important to the company and help you to determine how your client will measure project success. From this you’ll be in a better position to decide the most appropriate methods to use at various stages across the project.

Why do this first? Because if you resort to the computer too soon, it’s easy to be caught up in grids, colors, and fonts, the organization of files, or trying to perfect layout—and forget the design problem that is before you. As tempting as it might be, avoid getting ahead of yourself. In this chapter, we’ll focus on understanding the business context and target segment, and thinking about the design problem. 18 Killer UX Design Research Phase In the section called “You’ve Got to Have a Method” in Chapter 1, we presented a UX framework that you can follow across your projects.

3 There are times when it seems as though our brains are being rewired in new and often unexpected ways. Other behaviors are more positive, such as the knowledge we gain by regularly interacting with mobile apps, and being able to have access to knowledge wherever we are. There are boundless opportunities right now in this time of digital revolution, targeting users with information and creating products that truly make a difference. All these developments start with thinking about what makes people tick.

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