Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet by Deborah Cadbury PDF
By Deborah Cadbury
The scrumptious real tale of the world's most famed chocolate companies via award-winning author and a descendant of the Cadbury chocolate dynasty, Deborah Cadbury In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a trip into her circle of relatives historical past to discover the rivalries that experience pushed 250 years of chocolate empire-building. within the early 19th century Richard Tapper Cadbury despatched his son, John, to London to review a brand new and unique commodity: cocoa. inside of a new release, John's sons, Richard and George, had created a chocolate corporation to rival the good English corporations of Fry and Rowntree, and their eu opponents Lindt and Nestle. the main English companies have been all Quaker kinfolk organizations, and their enterprise goals have been infused with non secular idealism. In the USA, Milton Hershey and Forrest Mars proved they'd the urge for food for enterprise on a tremendous scale, and effectively resisted the English companies' makes an attempt to grasp the yankee industry. As chocolate businesses raced to compete world wide, Quaker capitalism met a problem that might ultimately defeat it. on the flip of the millennium Cadbury, the only real autonomous survivor of England's chocolate dynasties, grew to become the world's biggest confectionary corporation. yet earlier than lengthy it too confronted a possibility to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker culture opposed to the cut-throat strategies of a company leviathan. that includes a colorful solid of savvy marketers, remarkable eccentrics and creative visionaries, 'Chocolate Wars' is the tale of a uniquely beautiful product and of the evolution, for greater and worse, of recent enterprise.
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Extra resources for Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry
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To understand how the word ‘history’ came to be usable in this sense, we must move from the mental world of fifth-century Romans to that of sixteenth-century Europeans. Godefroy and Panciroli were intent on the study of Roman law in its historical setting before turning to its value (which they did not deny) to the science of jurisprudence. 48 Their re-historicisation of Roman law is of course part of what Gibbon meant by calling Godefroy’s edition a work of ‘history’; but it is probable that he attached greater weight to the wealth of information about late antique government and society which the study of law necessarily brought to light.
With these views Diocletian had selected and embellished the residence of Nicomedia; but the memory of Diocletian was justly abhorred by the protector of the church;18 and it might be added that Nicomedia had been one of four capitals – Trier, Milan and Sirmium on the Danube frontier being the others – from which the Augusti and Caesares of Diocletian’s tetrarchy were to have guarded and controlled the empire. Constantine, who ‘was not insensible 15 16 17 18 Those in this category cited in Gibbon’s description of Constantinople are: Pierre Gilles (1490–1555); for references see Womersley, 1994, iii, p.
26 The Constantinian Empire historical narrative, and history in this sense is scarcely implicit and never explicit; the writers may have known it was happening, but they had other things to do than recount it. When Gibbon used the words ‘a work of history’, he did not mean that the Theodosian Code was a history, but that it was an enormously rich store and source of historical information. To understand how the word ‘history’ came to be usable in this sense, we must move from the mental world of fifth-century Romans to that of sixteenth-century Europeans.
Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry by Deborah Cadbury
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