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Extra info for Be Creative (Brilliant Little Ideas)

Example text

Over a 21-year period this man had gradually lost the power of speech, although his comprehension and mental functions remained unaffected. He was nicknamed ‘Tan’ by the hospital staff since this was the only sound he could utter. After Tan’s death Broca performed an autopsy and found, as he had expected, a lesion (damaged tissue) in the frontal lobe of the left cerebral hemisphere. 6 7 Three years after Broca’s discovery a German neurologist, Carl Wernicke, also used post-mortem findings to conclude that a second area on the left side of the brain, located further back than Broca’s, was responsible for understanding the spoken word.

Had it ended with the bus plunging into the Thames and killing all aboard, it would almost certainly have been condemned as reckless, stupid and perhaps suicidal. In summary, System I thinking, our zombie brain’s default mode, controls most of our everyday behaviours. Only if asked why we spoke or acted as we did do we engage System R thinking to try and come up with a sensible, or at least plausible, explanÂ� ation for our behaviour. In this role it serves as a PR department for the ‘self ’, explaining, embellishing and justifying our actions both to ourselves and to others.

Duncker explained this failure by suggesting participants had become so ‘fixated’ on the usual purpose of the box, that is as a container for drawing pins, they were unable to view it in a impulses and your zombie brain 23 way that enabled them to solve the problem. They created a System I ‘mindset’ that inhibited creativity. While mindsets speed up thinking by encouraging us to use impulse-driven responses – and can occasionally prove a life-saving mode of thought, at the other extreme they can also lead to actions ranging from the foolish to the fatal.

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