Austin Church's Total Appiness: An Unusual Guide to Doubling Downloads, PDF


By Austin Church

By way of now, you’ve most likely heard one of many loopy good fortune tales from the App Store.

Cinderella tales in regards to the acquisitions of apps like Instagram (~$715 million), Draw anything (~$200 million), and Summly (~$30 million) make headlines, and sweet overwhelm Saga’s earnings—anywhere from $633,000 to $850,000 in line with day—make the App shop look like an enchanted jungle the place funds grows on trees.

More iPhones are bought each day than individuals are born on the earth, and Apple has just a thirteen% percentage of the industry. Android shipped 211 million units within the 3rd region of 2013.

Most remarkable of all is that folks without history in programming or software program improvement are developing cellular apps and incomes major incomes.

But you've a problem…

The App shop now bargains approximately 1 million apps from 350,000 builders. in basic terms 25 of these builders, together with King (Candy weigh down Saga) and large telephone (Clash of Clans and Hay Day), make 50% of the revenue—approximately $60,000,000 according to month.

The different builders earn, on ordinary, in simple terms $170 monthly. IMG_3145

You could make extra money than that with a lemonade stand! evidently, $170 per thirty days isn't really what indie builders take into account once they commence making apps. but if that’s what they get, indie devs both enable their apps die a gradual dying within the App shop, or they promote them for pennies at the dollar.

By now, you’re most likely thinking about what the secret's. How do substantial builders make rather a lot funds? extra importantly, how are a few indie devs capable of reach such loopy degrees of “appiness”?

Do they only make the higher video games? Do they make the entire correct contacts at Apple and tech blogs? Do they begin out with a whole lot cash to take a position in video game mechanics, layout, and analytics?

Sometimes. however the more-often-than-not solution to the appiness questions particularly no mystery at all.

The Not-So-Secret mystery to Appiness

The not-so-secret mystery to aiding apps stand out in a crowded App shop and make cash is … [drumroll, please] … marketing.

Are you dissatisfied? probably you have been hoping for whatever sexier, anything cutting-edge?

People frequently forget advertising since it lacks a undeniable silver bullet attract. i began engaged on my first app in September 2011, and because then, I’ve watched my fellow app builders make this error time and time again.

Only after their fancy new creations have drowned within the App shop with out rather a lot as a gurgle, do a lot of them begin to ponder whether they need to have placed extra time into marketing.

I’d like to let you know that i've got the short, effortless, foolproof plan to creating hundreds of thousands within the App shop with in simple terms your iPhone, a roll of duct tape, and a sassy Capuchin monkey, yet no such plan exists. And if a person attempts to promote you one, good, it's also possible to simply set your funds on fire.

If, however, you’re attracted to developing top of the range apps and executing a wise advertising plan to double your downloads and make more cash the “old-fashioned way”—which is with persistence, cleverness, and tough work—then i will be able to support.

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Additional resources for Total Appiness: An Unusual Guide to Doubling Downloads, Minting Money & Finding Freedom

Sample text

Appiness / 34 / Smart developers model what has been successful in the past. I decided to substitute breakfast foods for the asteroids. 6%. Ouch! So What Should You Do Instead? Start with a proven concept. Finishing an app is hard enough without trying to create a new market for it at the same time. Smart developers model what has been successful in the past. Angry Birds wasn’t the first physics-based, destruction-oriented game. Candy Crush wasn’t the first match-three game. Clash of Clans and Hay Day weren’t the first resource management games.

What motivates them when they’re looking for new games? Take a close look at the top paid, free, and grossing apps, and you’ll notice that all of them have slick screenshots. Here are the components: 1. Branding and colors consistent with your app’s artwork 2. Images showing the app’s various screens and features 3.  Lots of indie developers without a strong grasp of marketing make a mistake and use purely descriptive captions in their screenshots. ” Let’s dig into psychology for a moment. When people play the game, they will indeed need to avoid the asteroids.

The women thought the men were out of their minds! Perhaps a dose of crazy was the perfect medicine. After six months Drew and Tyler quit their other ventures to focus on apps, and in late 2011 they launched their first, a Christmas app. It made some money, but after the holidays ended, downloads and revenue took a nosedive. They started to freak out because money was running low. The two had to decide whether to pivot or to persevere. Appiness / 31 / They chose to keep launching more apps. Some stuck, some didn’t, and then some really stuck.

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Total Appiness: An Unusual Guide to Doubling Downloads, Minting Money & Finding Freedom by Austin Church

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