New PDF release: Thread's Not Dead: The Designer's Guide to the Apparel

Design

By Jeff Finley

ISBN-10: 0615523471

ISBN-13: 9780615523477

What if the main prolific and influential humans within the smooth t-shirt layout scene acquired jointly and mentioned every little thing they need they knew after they started?

That's precisely what we have now here.

Thread's now not useless is the basic method consultant to the t-shirt layout business. Written by means of profitable photograph clothier and diy entrepreneur Jeff Finley of the artistic corporation pass Media. Learn the secrets and techniques and techniques hired by means of the industry's such a lot winning indie clothing designers and brands.

even if you need to layout item in your favourite bands and indie garments businesses or commence your personal model model, this e-book has all of it. Its target is that can assist you dominate the attire undefined. Key issues comprise layout, freelancing, band item, own branding, advertising and marketing, revenues, printing & construction, retail, company procedure, and e-commerce. that includes contributions from the folk in the back of Threadless, Emptees, DesignByHümans, colossal Cartel, i'm the fashion, move Media, Jakprints, Glamour Kills, Paint the celebrities, remedy clothing, Fright-Rags, and extra!

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Extra resources for Thread's Not Dead: The Designer's Guide to the Apparel Industry

Sample text

2. Determine the Design Style. My main responsibility is to understand the vibe and aesthetic. In this case, I’ll hand draw something. What am I going to draw? My instinct tells me it’s going to be dark, demonic, and scary on a black t-shirt. But I shouldn’t be so quick to assume that, maybe the band wants something different. I better go back and reread their brief. Brb… 3. Read the Brief. OK, just read the brief and it turns out they want nothing new. OK, just like I thought. The brief says “We’re not trying to reinvent the wheel here.

What else can you do to make your customer’s experience more enjoyable? Some Branding Inspiration: • Take a close look at how Johnny Cupcakes has honed branding for his clothing company. If you haven’t already, go read his story. • Another good read is about the Linty Fresh branding experience. • See why Adam from IATT gives an A+ to Declaration Clothing’s initial launch. • I also liked this article about making your t-shirt company stand out. Branding & Marketing 56 You can charge $70 for Pricing Your Tees The simple answer on how much to charge for your shirts is whatever price makes you your t-shirt if you brand the most money.

Budget Blanks: Tultex and Anvil brands have a fine jersey tee that is comparable to American Apparel at a much lesser cost. I’ve used these when cost was a concern but I still wanted a fashionable and soft feel. Some would say they’re better than AA, but that is subjective. Hanes, Fruit of the Loom, Gildan, Jerzees, or Allstyle brands are the budget blanks. They tend to have a boxier fit and most reputable apparel brands these days do not print on these blanks. However, you’ll find plenty of band t-shirts still printing on these shirts because they’re so cheap.

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Thread's Not Dead: The Designer's Guide to the Apparel Industry by Jeff Finley


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