Get Thought Leadership: Moving Hearts and Minds PDF
By R. Ryde
ISBN-10: 0230206611
ISBN-13: 9780230206618
ISBN-10: 0230525512
ISBN-13: 9780230525511
Sleek management is set shaping the social strategy of engagement, strategizing and decision-making in order that employees can create immeasurable price. This booklet is ready what executives can do to remodel the contemplating these round them. it is going to offer you exemplary decision-making, faster organizational swap and focussed management.
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¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestrascomunidades y nuestras propias vidas?
El obstáculo critical es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que l. a. mente está gobernada por dos sistemas diferentes —la mente racional y los angeles mente emocional— que compiten por el keep watch over. los angeles mente racional quiere un cuerpo perfecto; l. a. mente emocional quiere comerse esa galleta. l. a. mente racional quiere cambiar el trabajo; los angeles mente emocional ama l. a. comodidad y l. a. rutina. Esta tensión puede causar que muchos esfuerzos por cambiar fracasen, pero si se superan, el cambio puede llegar rápidamente.
En Switch, los hermanos Heath muestran cómo personas normales y corrientes han unido estas dos mentes, logrando espectaculares resultados:
· l. a. directora quien ayudó a objective, a pesar de ser una compañía minorista local que facturaba tres billones de dólares, a convertirise en un gigante de más de sixty three billones dólares.
· l. a. directora de servicios clínicos que, junto con su equipo de enfermeras, logró reducir drásticamente los errores en l. a. administración de medicamentos en su hospital.
· El director de atención al cliente que transformó a su compañía de una que ignoraba totalmente el servicio al cliente a ser una compañía definida por él.
En este convincente relato, los Heath reúnen décadas de investigación en los campos de psicología, sociología y negocios entre muchos otros, para explicar por qué cambiar es tan difícil y dar a conocer nuevas maneras de lograr cambios duraderos. Switch muestra que los cambios exitosos siguen un modelo, un modelo que puedes utilizar para lograr los cambios que tú quieras, tanto si tu interés se centra en cambiar el mundo como en cambiar tu cintura.
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Extra info for Thought Leadership: Moving Hearts and Minds
Sample text
For example, we can get into trouble when our habits become hardened to the point where, even though we might want to change our behavior, we always slip back into the same pattern. There are often conditions or triggers too, in the 34 THOUGHT LEADERSHIP environment, that encourage us to stick with our habits. For many years, before I read a simply fantastic book by Allen Carr called Easy Way to Stop Smoking, I would always reach for a cigarette whenever (a) I was having an alcoholic drink, (b) after a main meal, (c) when I drank coffee, or (d) when I was around other smokers.
Once the trajectory is set it normally continues until its course is run. ’ and imagine that the focus of the question is, say, a new design for a flatter organizational structure provided by a task force reporting to the top team. ’ We know this is what they will really hear because as they politely hunt down, one by one, all of the problems, flaws, and weaknesses in the report, the task force won’t once indicate that their response is out of place. ’ Furthermore, once the first question has set the trajectory of the response, the theme of faults and shortcomings will be on the agenda, and the long trajectory of the deficit conversation will begin.
But for a moment your thinking drifts into a problem; a difficulty at work; a snag in a relationship; a complicated decision you need to take. And as you retrieve the problem from your memory and begin to re-constitute it, you notice something is different. It’s the same difficult problem but somehow, as you lie there, it has taken new shape. What you experienced previously as tenseness, a tightening in the chest, there is now a feeling of openness, of possibility. Before, where options appeared limited, now magically, they seem abundant.
Thought Leadership: Moving Hearts and Minds by R. Ryde
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