Brad, Ph.D Bradshaw's The Science of Persuasion: A Litigator's Guide to Juror PDF

Rules Procedures

By Brad, Ph.D Bradshaw

ISBN-10: 1627225358

ISBN-13: 9781627225359

The skill to cajole comes obviously to a couple humans and is totally overseas to others. This new moment variation, is your thorough consultant to the way in which jurors make judgements, and the way you should use that wisdom to persuade them that your tale of a case is the proper model. This e-book was once written for legislation scholars, skilled litigators, and everybody in among who must comprehend the best how you can persuade a jury.

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Additional info for The Science of Persuasion: A Litigator's Guide to Juror Decision-Making

Example text

But understanding the different personality types can help you understand how jurors are going to interact with each other. The Five Factor Model of personality is one of the most widely accepted models in the research community. The measure is designed to identify an individual’s position on five dimensions: Openness (appreciation and interest in a variety of experiences), Conscientiousness (organized, responsible, dependable, considerate), Extroversion (need for stimulation and social interaction), Agreeableness (cooperative rather than antagonistic, considerate, willing to compromise), and Neuroticism (emotionally reactive, easily upset or irritated).

Therefore, to lock the witness into an opinion, you should break the answer down into small parts and make sure you understand each part. Even if you do understand a very long statement by a witness, it is a good idea to get the short version as well. If nothing else, on paper the answer may cover several continuous pages in the transcript. If you are forced to use the transcript at trial, the sheer length of the statement may diminish its effectiveness. By getting the summary you can make sure the jury will be able to follow the statement made during the deposition.

Doctors) are known to imbed irrelevant information into their answers in hopes of getting the attorney off track. You will know this is happening when the witness gives a long, drawn-out explanation using official sounding, scientific terminology that does not seem to fit together very well. The witness is hoping that you, unable to understand it (and perhaps too embarrassed to admit it), will decide to move on and try to make sense of it from the transcript. But in doing so you are giving the witness a great deal of room to change his or her opinion later.

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The Science of Persuasion: A Litigator's Guide to Juror Decision-Making by Brad, Ph.D Bradshaw

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