New PDF release: The Fast Path to Corporate Growth: Leveraging Knowledge and
By Marc H. Meyer
ISBN-10: 0195180860
ISBN-13: 9780195180862
ISBN-10: 1435605373
ISBN-13: 9781435605374
Each corporation can aspect to a progress procedure. Few, even if, systematically enforce it; in its place, they tweak present items with incremental strategies, or try and purchase progress via acquisitions. nor is a passable resolution. Internally generated development finished thorugh product line renewal and new provider improvement is vital to the long term power of commercial throughout industries.The quick route to company progress takes at the problem huge organisations have in constructing new product traces that tackle new industry purposes and supply new streams of profit. The publication integrates the main disciplines--new product procedure, consumer learn, inspiration improvement and prototyping, industry checking out, and enterprise modeling--into a pragmatic framework for producing firm growth.The ebook illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated extraordinary effects by means of leveraging their middle applied sciences to new markets and to new makes use of. a lot of those examples include templates that readers can use of their personal tasks. The booklet additionally addresses the human aspect of latest marketplace functions, delivering suggestion on what executives and innovation group leaders needs to do to execute the stairs of Meyer's framework for constructing new industry applications.This finished consultant to progress will attract R&D practitioners, new company improvement strategists, product managers, and to scholars in engineering administration, innovation administration, and company technique.
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Additional resources for The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
Example text
For example, in IBM, a microprocessor is considered a product platform that can be leveraged across the distinct architectures of mainframes, mid-range servers, and workstations, just as Honda leverages a common engine across a passenger car and an SUV. The H Series Mainframe During the 1990s, IBM shifted through three distinct product line architectures; prior to this, the company’s product line architectures tended to last a decade or more. 8 Bipolar circuitry was at its core, making H series machines very large, energy intensive, and hard to cool.
BusinessWeek, December 28, 1992. 5. John Verity, “Guess What: IBM Is Losing Out in Mainframes, Too,” BusinessWeek, February 8, 1993. 6. By the turn of the millennium, IBM would be competing head to head with Sun, supplying drives to EMC, and competing with it on storage systems. IBM had also sold portions of its networking division to Cisco and was working in partnership with Cisco for the mainframe business. 7. Marc H. Meyer and Paul Mugge, “Make Platform Innovation Drive Business Growth,” Research Technology Management, January–February 2001, 25–39.
Sun’s, by comparison, ranged from $50,000 to $1 million per machine. Also, growth rates for machines over $1 million were in the single digits; growth rates for machines under $50,000 were in the double digits. Additionally, Sun’s most powerful computer, the UE-10,000 was fast, reliable, and open to applications and software development tools from the Unix world. In 1995, the year of the G2, Linda Sanford—a ranking executive in the S/390 division—chartered a team to put together a business plan to compete in the e-business space.
The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications by Marc H. Meyer
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