Download e-book for kindle: The Business of iOS App Development: For iPhones, iPads and by Dave Wooldridge, Taylor Pierce

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By Dave Wooldridge, Taylor Pierce

ISBN-10: 1430262389

ISBN-13: 9781430262381

ISBN-10: 1430262397

ISBN-13: 9781430262398

Updated and improved for the hot Apple iOS8, The company of iOS App improvement, 3rd variation shows you the way to include advertising and company savvy into each point of the layout and improvement method, giving your app the very best probability of succeeding within the App Store.

This booklet is written through skilled builders with company backgrounds, taking you step by step via within your means advertising and marketing strategies that experience confirmed profitable for pro iOS app creators—perfect for autonomous builders on shoestring budgets. No earlier enterprise wisdom is needed.

The exceptional luck of the iPhone, iPad and the iPod contact have ushered in a "gold rush" for builders, yet with good over 1000000 apps within the hugely aggressive App shop, it has turn into more and more tough for brand spanking new apps to face out within the crowd. attaining shopper knowledge and revenues durability in your iOS app calls for loads of association and a few strategic making plans. this can be the booklet you need you had learn ahead of you introduced your first app!

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Extra info for The Business of iOS App Development: For iPhones, iPads and iPod touches

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Fortunately, copyright applications are relatively inexpensive compared to patent or trademark filings. The current filing fee for a copyright application in the United States is $65, and it can be as low as $35 if you file online. It is fairly common for authors and software developers to pay an attorney to handle their copyright registrations for them, but if you are comfortable with legal concepts and willing to ask questions when needed, filing a copyright application on your own behalf is an option that the US Copyright Office supports.

For protecting your unpublished product ideas, this might mean not talking about your app idea with people who haven’t signed a nondisclosure agreement. CHAPTER 3: Protecting Your Intellectual Property 41 The following are some minimum steps to take toward maintaining the confidentiality of information that you want to protect as a trade secret:  Education: Be sure to educate all of your employees and contractors on the importance of maintaining confidentiality of company information. Being able to show that you took efforts to make sure everyone was aware of their responsibilities will help demonstrate that your company acted reasonably.

Imagine that this search engine is powered by a top-secret and highly effective algorithm that you invented to determine which search results are most relevant to the user. If it works, this algorithm would probably be your company’s most valuable intellectual property asset. The key then would be putting out your app in a way that gives your users the benefit of the algorithm, without exposing exactly how it works. Now let’s assume the Google has learned of your amazing app and wants to incorporate the technology into its search engine.

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The Business of iOS App Development: For iPhones, iPads and iPod touches by Dave Wooldridge, Taylor Pierce

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