Download e-book for kindle: Nail It then Scale It: The Entrepreneur's Guide to Creating by Nathan Furr, Paul Ahlstrom
By Nathan Furr, Paul Ahlstrom
Why do such a lot new companies fail, but a couple of marketers have a behavior of profitable over and over? The surprising discovery of years of study and trial is that almost all startups fail through doing the "right things," yet doing them out of order. In different phrases, human nature mixed with our entrepreneurial force places us on autopilot to develop into a part of the 70% to ninety% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It technique is predicated on development acceptance of the undying ideas and key practices utilized by winning marketers to continually innovate. those tactics and rules have now been distilled right into a instruction manual to steer marketers and cutting edge product managers to victory. cease following traditional knowledge and subscribe to the few marketers which could regularly take their leading edge proposal the entire approach to a winning corporation release.
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Extra resources for Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation
David Lykken, the University of Minnesota’s late, great personality psychologist, observed that these individuals have vast stores of “mental energy,” which he defined as the capacity “to focus attention, to shut out distractions, to persist in search of a solution” for a challenging problem over long periods without tiring. Among his exemplars is the slightly built, one-eyed, one-armed Vice-Admiral Horatio Nelson, who 18 RAPT helped save Britain from Napoleon. ” Another such attentional Olympian was the mathematician Srinivasa Ramanujan.
When you feel frightened, angry, or sad, reality contracts until whatever is upsetting you takes up the whole world—at least the one between your ears. Life seems like a vale of tears, the future looks bleak, and the only memories that come to mind are unpleasant. The best explanation for why bad feelings shrink your focus is that in a potentially ominous situation, homing in on and reacting to any trouble quickly is more important than taking your time to get the big picture. Just as bad feelings constrict your attention so you can focus on dealing with danger or loss, good feelings widen it, so you can expand into new I N S I D E O U T: F E E L I N G S F R A M E F O C U S 37 territory—not just regarding your visual field, but also your mind-set.
48 RAPT . . A S T H E A B U N D A N C E of vaguely annoying sayings such as “When life gives you lemons, make lemonade” proves, the idea of restoring emotional equilibrium by refocusing on a problem in a different way is not new. What is is the impressive research that increasingly shows that Pollyanna’s insistence on “looking at the bright side,” even in tough situations, is a powerful predictor of a longer, happier, healthier life. In one large, rigorous study of 941 Dutch subjects over ten years, for example, the most upbeat individuals, who agreed with statements such as “I often feel that life is full of promise,” were 45 percent less likely to die of all causes during the long experiment than were the most pessimistic.
Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation by Nathan Furr, Paul Ahlstrom