Meaning in the Age of Social Media - download pdf or read online
By G. Langlois
The hunt for that means is an important human job. it isn't as regards to agreeing on a few definitions in regards to the international, gadgets, and folks; it truly is a moral means of commencing as much as locate new probabilities. Langlois makes use of case experiences of social media structures (including fb, Twitter, and Amazon) to revisit conventional conceptions of which means.
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Additional info for Meaning in the Age of Social Media
The first dynamic is to achieve effects of transparency (Bolter and Grusin 2000), that seek to erase the presence of the medium to give an impression of direct translation of human thought into cultural symbols. The use of symbols such as buttons and file folders rather than command lines is a common instance of transparency. The second dynamic is that of hypermediacy (Bolter and Grusin 2000), which, in the participatory media environment, is a process of making software present throughout the communication process by elevating it to a cultural actor on par with human users.
A focus on meaningfulness: Social media platforms are less involved in the content of meaning, but are more focused on assigning degrees of meaningfulness for different types of content and practices, both user-produced and advertisingbased. What needs to be studied, therefore, is the question of how meaningfulness is articulated with economic value. From a platform perspective, what matters is not the actual content; rather, it is its relevance for different types of users. The same content might be meaningful to me, but meaningless to you, and the platform is in charge of figuring out such differences.
I propose a more systematic integration of the transmission and cultural expression perspectives. The first step toward integrating these two paradigms involves a reassessment of processes of cultural expression in the participatory media environment through a renewed attention to the often-invisible networked conditions that enable them. That is, paying attention to networked conditions requires expanding the notion of cultural expression to encompass the networks of technical, institutional, commercial, and political actors that foster the material and cultural conditions of online communication.
Meaning in the Age of Social Media by G. Langlois