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Additional info for iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (Que Biz-Tech)

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Tie Your App to Part of a Wider Solution Perhaps the most popular category of apps is the social networking-related apps. 0 technologies. Look for ways to add value to these applications, and you may be able to create a blockbuster app that people will purchase to help them use these other technologies. 9 shows a clever app that can aid Facebook users in updating their status. 10 is another example that helps you keep track of Facebook friends’ birthdays. com> Chapter 2 What Makes a Winning iPhone/iPad App?

2. Who is your competition? com> Chapter 3 I d e n t i f y i n g Yo u r A p p ’ s U n i q u e Va l u e 39 The (crisp and concise) answer to this question is what helps you define your app’s unique value to your buying audience. You have probably heard this idea before, but your unique value has also been defined as identifying your unique competitive advantage. The terms “unique selling proposition” or “unique value proposition” are also used frequently. That’s general marketing speak for identifying what’s really cool about your product or service and conveying that to your audience in a concise, easy-to-understand message.

Obviously buying a car is a much bigger decision than buying an iPhone/iPad app, but in this highly competitive App Store, you want to take every opportunity to reach the potential buyer of your app at both levels: features and benefits. ” or “This game is so addicting I can’t put it down”). 10. They are focused on how addictive the game is and that they love playing this game. Whether the app developer has consciously intended to make this connection with his audience is in many cases coincidental, but one thing is certain: all successful apps connect with their audience through features and benefits.

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