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Net ing this measure, I was not striving to gain more wealth or happ iness. Nor did l believe that earning the mos t poi nts would result in more effective learning. It was merely the standard of measure ment given to me, so I tried to do well against it (and I ad mit that I was rather good at it). This phenomenon happens at an orgamzational level, too. States that use standardized education assessment tests prod uce kids who indeed perform we ll on these tests but falter when asked to demonstrate their knowledge of the same material in a different way.

5 Learn why negative words are coming up. Finding negative words is a good way to locate consumers' pain points. Though not frequently. DISAPPOINTED and PROBLEM appeared in tweets t hat focused on product functionality. Customer service could be adjusted to address the most common complaints. @Jga met: I' m having problem. en. on my iPad . Anyone el",? iPod. Apple i. trying t o forc e the upgrade. 6 Learn about conversation dominators. Words that suddenly dominate the twee t stream mean something has happened that 's worth learning about.

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Harvard Business Review - June 2010 by Harvard Business School Publishing


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