Get Collaborate: The Art of We PDF
By Dan Sanker
ISBN-10: 1118114728
ISBN-13: 9781118114728
ISBN-10: 1118180550
ISBN-13: 9781118180556
ISBN-10: 1118180569
ISBN-13: 9781118180563
ISBN-10: 1118180577
ISBN-13: 9781118180570
The hands-on consultant for the recent strategy to compete: CollaborationThe twenty first Century's counterpart to solar Tzu’s The artwork of conflict, Dan Sanker's Collaborate: The artwork of We supplies a brand new iteration of pioneering company fanatics a realistic consultant to catch tomorrow's possibilities. Globalization, technological advances, and cultural adjustments have opened the door for a brand new successful formulation that mixes conventional festival with modern collaborative company practices. Readers will swap their mindsets and research functional instruments to faucet into expertise, conquer organizational stumbling blocks, and create dramatic incremental price by means of participating among organizations.While so much companies are scuffling with it out for crumbs of industry percentage, the writer offers within examples of rising leaders who're staking declare to bigger items of the commercial pie. highbrow honesty and proof-of-concept permeate all through; even the book's personal foreword used to be entrusted to a collaborative staff of over 35 person members, a primary of its type and yet another concrete instance of the facility of collaboration.Sanker presents a finished consultant to collaboration from perception to implementation and analysis. He brings collaboration to existence by:Exploring the possibilities created via dynamic on-line social instruments getting used by way of profitable leadersDelving into examples from a plethora of conventional businesses like Disney and McDonald'sInviting readers at the back of the curtains to work out the interior workings of collaborative rising progress businesses like CaseStack, the author’s corporation
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Extra info for Collaborate: The Art of We
Sample text
As traditional competitive business practices have evolved and spread deeper and wider throughout the world, and as new technology has made all competitors knowledgeable, there are diminishing marginal benefits available for the winners. The cost of stealing crumbs back and forth between competitors barely justifies the process as it whittles away at the small margin that does still exist. In many instances, collaboration will give us a greater return on our investment. When successful collaborators invest time, effort, and resources, they capture a piece of pie that didn’t exist before.
No individual party in the process could have achieved this alone. This example has become an important part of CaseStack’s business model, but the company leverages collaborative practices in innumerable other ways. The “VIVA Consumer” Example As part of the CaseStack collaborative business model, we often have strategy meetings with retailers, consumer goods companies, and other supply chain participants to determine future trends. One trend that we have recently discussed relates to changing consumer expectations and the consequential requirements for a more contemporary supply chain.
While waiting for Disney’s release of a major new animated film, consumers of all ages knew that Happy Meal toys related to the movie as well as cross-promotional ads were on the way. The idea to form the relationship was brilliant and clearly a win-win for both organizations, because both companies are icons in America with built-in public goodwill. Although the Happy Meal probably needs another round of collaborative thought that involves advocacy groups, it still generates over $3 billion of annual revenue and represents about 20 percent of all McDonald’s meals sold.
Collaborate: The Art of We by Dan Sanker
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