Big Data, Big Innovation: Enabling Competitive - download pdf or read online


By Evan Stubbs

ISBN-10: 111872464X

ISBN-13: 9781118724644

What you are promoting generates reams of knowledge, yet what do you do with it? Reporting is just the start. Your info holds the most important to innovation and development – you simply want the correct analytics. In vast info, monstrous Innovation: permitting aggressive Differentiation via enterprise Analytics, writer Evan Stubbs explores the capability gold hiding on your un-mined information. As leader Analytics Officer for SAS Australia/New Zealand, Stubbs brings an insider's point of view to steer you thru development reputation, research, and implementation. monstrous facts, monstrous Innovation info a groundbreaking method of making sure your company's upward trajectory. Use this consultant to leverage your purchaser details, monetary stories, functionality metrics, and extra to construct a rock-solid starting place for destiny progress.

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Extra resources for Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics

Sample text

0. Big data dwarfs all of these, not only for the decade but for the rest of our natural lives as well. Rather than just being hype, our sheer volume of discussion reflects the impact people suspect it will have. It’s an idea whose time has come. Ideas are fascinating. They don’t exist in any real sense; they’re a shared delusion, carrying us beyond our physicality. Abstraction is powerful and in some ways, it’s what distinguishes us as a species. 11 As babies, we are phenomenists. We define our world based on our personal experience, not on the physicality of the objects around us.

Apple weathered a great deal of negative publicity over the change, largely due to the poor-quality data within its internally developed application. One of the most glaring omissions was the lack of a Statue of Liberty on Liberty Island! Given that Apple must have known that there would backlash, why would the company do it? The decision to part ways was made for many reasons, Google’s interest in having more branding visibility within the app being a particular sticking point, according to insiders.

Our language, culture, and ideas represent a snapshot of what we care about and are interested in. Big data is one of these concepts. We talk about it because it’s here and it’s affecting us. Like most big ideas, though, it’s not just what it means now. It’s also what it means for our future. But first, what is “big data”? It’s more than just lots of data. info D i s r u p tion a s a W a y o f L i f e ◂â•…17 double roughly every 18 months. In less technical terms, computers tend to double in speed about every two years.

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Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs

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